Last updated: 15 June 2026
At IVY Singapore, we value your privacy and are committed to handling your personal information responsibly, securely and transparently.
This Privacy Policy explains how we collect, use, disclose, store and protect your personal information when you visit our website, place an order, contact us or otherwise interact with our services.
By using our website, you acknowledge that you have read and understood this Privacy Policy.
Brand name: IVY Singapore
Company name: Aurum Retail Limited
Company registration number: 79846481
IVY Singapore is owned and operated by Aurum Retail Limited.
For questions regarding this Privacy Policy or the personal information we hold about you, please visit our Contact Us page and submit the contact form.
Data Protection Officer:
Our Data Protection Officer can be contacted through our Contact Us page for privacy-related questions, requests or complaints.
Singapore Time (SGT)
Monday to Friday: 9:00 AM to 5:00 PM
Saturday and Sunday: 10:00 AM to 5:00 PM
IVY Singapore respects your privacy. Your email address and personal details are handled with care. We do not sell or rent your personal information, including your name, email address or other details, to third parties for their own marketing purposes.
Personal data is collected, stored and used only for legitimate business purposes, including providing our services, processing orders, improving our website and tailoring our communications to your preferences.
When purchasing products through IVY Singapore, you are required to provide valid payment information, such as credit or debit card details or another accepted payment method.
You confirm that the information you provide is accurate and that you are authorised to use the selected payment method. You are responsible for any applicable taxes, duties or charges associated with your purchase.
Payment information may be processed directly by trusted third-party payment providers. IVY Singapore does not store complete payment card details.
Ownership and risk of loss transfer to you once the goods have been handed over to the shipping provider, subject to any rights available to you under applicable consumer protection laws.
We reserve the right to cancel or refuse an order where reasonably necessary, including in cases involving suspected fraud, payment issues, pricing errors or product unavailability.
IVY Singapore is owned and operated by Aurum Retail Limited, referred to in this Privacy Policy as “IVY Singapore”, “we”, “us” or “our”.
We are committed to safeguarding your personal information in accordance with applicable data protection laws, including the Singapore Personal Data Protection Act 2012, where applicable.
We do not disclose customer information to third parties except as described in this Privacy Policy or where permitted or required by law.
The information you provide enables us to:
Your use of our website is subject to this Privacy Policy and our Terms of Service.
By using the website, you acknowledge the practices described in this Privacy Policy. Should you not agree with this Policy, please discontinue your use of the website.
We may collect personal data that you voluntarily provide when you:
The personal data we collect may include:
We may also automatically collect certain technical information when you use our website, including:
This information helps us operate the website, identify technical issues, prevent fraud, understand how visitors use our services and improve the customer experience.
We only request personal information that is reasonably necessary for the purposes described in this Privacy Policy.
We collect, use and disclose personal data for reasonable and legitimate purposes connected with our business and services.
We may use your personal data to:
We may share relevant personal data with trusted service providers that assist us in operating our business, including:
These parties may only use personal data for the purposes for which it was provided and in accordance with their contractual and legal obligations.
We may also disclose personal data where reasonably necessary to:
We do not sell or rent your personal information to third parties for their own marketing or commercial purposes.
Our website, e-commerce platform and service providers may process or store personal data outside Singapore.
Where personal data is transferred outside Singapore, we take reasonable steps to ensure that the recipient provides a standard of protection that is comparable to the protection required under the Singapore Personal Data Protection Act, where applicable.
This may include using contractual safeguards, selecting reputable service providers and implementing appropriate technical and organisational security measures.
We use cookies and similar technologies to operate our website, remember your preferences, understand how visitors use our services and improve the browsing experience.
Cookies may be used for purposes including:
Some cookies are placed by third-party service providers, such as analytics, advertising or payment providers. Their use of information is governed by their own privacy policies.
You may adjust your browser settings to block or delete cookies. However, disabling certain cookies may affect the functionality of the website.
We may send you emails for purposes including:
You may unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails.
Unsubscribing from marketing communications will not prevent us from sending transactional or service-related messages concerning your orders, account or legal notices.
We use reasonable administrative, organisational and technical safeguards to protect personal data against:
These measures may include access controls, encryption, secure payment processing, monitoring and restrictions on employee and service-provider access.
However, no internet transmission, electronic storage system or security measure can guarantee complete security. You acknowledge that information transmitted online may be exposed to risks outside our reasonable control.
We retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected and to satisfy applicable legal, accounting, tax, fraud-prevention and business requirements.
When personal data is no longer required for a legitimate business or legal purpose, we will take reasonable steps to delete, anonymise or securely dispose of it.
Different categories of information may be retained for different periods depending on the reason for collection and the applicable legal requirements.
Subject to applicable laws and exceptions, you may request:
Where permitted by law, a reasonable administrative fee may apply to an access request. We will inform you of any applicable fee before processing the request.
Where you withdraw consent, we will explain any consequences that may arise. Withdrawal of consent may affect our ability to provide certain products or services to you.
To submit a request, please visit our Contact Us page and contact our Data Protection Officer.
We may need to verify your identity before responding to a request.
Should a personal data breach occur, we will investigate the incident and take reasonable steps to limit its effects.
Where required by applicable law, we will notify the relevant regulatory authorities and affected individuals as soon as reasonably practicable.
Under Singapore’s PDPA, notification requirements may apply where a breach is likely to result in significant harm to affected individuals or is of significant scale.
Our website and services are not intended for individuals under the age of 18.
We do not knowingly collect personal data directly from individuals under the age of 18 without appropriate consent from a parent or legal guardian.
Should you believe that a child has provided personal information to us without the necessary consent, please contact us so that we can investigate and take appropriate action.
In the event of a proposed or completed sale, merger, acquisition, restructuring, change of control, financing, transfer of assets, insolvency or liquidation, we may disclose or transfer personal data to relevant third parties.
Any receiving party will be required to handle the information in accordance with applicable laws and appropriate confidentiality and data protection requirements.
Payments made through our website are processed using third-party payment systems.
Certain personal and financial information may therefore be provided directly to payment providers and their operational partners to process payments, prevent fraud and complete transactions.
These providers process information in accordance with their own privacy policies and terms. We encourage you to review the relevant provider’s policies before using its services.
Our website may also contain links to third-party websites or services. We are not responsible for the privacy practices, security or content of third-party websites that we do not control.
The content, software, trademarks, images, graphics, fonts, designs and other materials available through IVY Singapore are protected by applicable intellectual property laws.
You may use the website solely for personal, lawful shopping activities and transactions with IVY Singapore.
Unauthorised scraping, data extraction, reverse engineering, copying, reproduction, modification, distribution or commercial exploitation of the website or its content is prohibited.
All trademarks, logos and service marks displayed on the website belong to IVY Singapore, Aurum Retail Limited or their respective owners.
No licence or right to use any trademark, copyright or other intellectual property is granted without prior written permission.
We may update this Privacy Policy from time to time to reflect changes in our services, business practices, technologies or legal obligations.
The revised Policy will be published on the website together with an updated “Last updated” date.
Changes will take effect when published unless otherwise stated. We encourage you to review this Policy periodically.
Your continued use of the website following publication of an updated Policy constitutes acknowledgement of the revised Policy.
For questions, complaints, access or correction requests, withdrawal of consent or other privacy-related matters, please visit our Contact Us page and submit the contact form.
Please direct privacy-related enquiries to our Data Protection Officer.
Singapore Time (SGT)
Monday to Friday: 9:00 AM to 5:00 PM
Saturday and Sunday: 10:00 AM to 5:00 PM
We aim to respond to all enquiries within one business day.
